The Lego Group - Wikipedia
Mattel - Wikipedia
The Franchise Battle of Lego, Mattel, Hasbro & SpinMaster in the Streaming Wars | Parrot Analytics
Lego overtakes Barbie makers Mattel to lead the game in toy sales - Hindustan Times
Lego is Growing Like Crazy, Leaving Mattel and Hasbro in the Dust - Core77
Playmobil vs Lego — Competition
Mattel Mega Construx: How Barbie Maker Is Taking on Lego | Fortune
![LEGO BrickHeadz 40492 La Catrina unveiled [News] - The Brothers Brick | The Brothers Brick](https://s3-us-west-2.amazonaws.com/media.brothers-brick.com/2021/07/LEGO-Brickheadz-40492-La-Catrina-2-813x1024.jpeg "LEGO BrickHeadz 40492 La Catrina unveiled [News] - The Brothers Brick | The Brothers Brick")
LEGO BrickHeadz 40492 La Catrina unveiled [News] - The Brothers Brick | The Brothers Brick
Mattel Issues A Pledge To Be A Better Global Citizen
How Lego beat out Barbie to become the king of toymakers | The Week
Kidscreen » Archive » LEGO and Mattel top TOTY nominations
Eventographic: Top toy brand activations 2016
Hasbro and Mattel in talks over game-changing merger | Business | The Times
Lego builds yet another record profit to become world's top toymaker | Business | The Guardian
The Franchise Battle of Lego, Mattel, Hasbro & SpinMaster in the Streaming Wars | Parrot Analytics
How Lego is taking on Barbie in toy sales
Why does The LEGO Group have success with a toy themed movie while Hasbro, Mattel or other toymakers do not? - Quora
Why did Mattel buy Mega Bloks? To defend against Lego
Lego records fastest growth in 5 years on back of digital shift | Financial Times
Mattel Mega Construx: How Barbie Maker Is Taking on Lego | Fortune
Iceclog: VTech, Mattel, Hasbro and LEGO most Visible Toys Brands in 2019
Mattel dives into digital toys with new Silicon Valley partnership
