Cost Per Acquisition Guide: The Cost Per Acquisition Formula
![Cost Per Click (CPC): Learn What Cost Per Click Means for PPC [PPC U]](https://www.wordstream.com/wp-content/uploads/2021/11/cost-per-click-discount-for-quality-score1-1.png "Cost Per Click (CPC): Learn What Cost Per Click Means for PPC [PPC U]")
Cost Per Click (CPC): Learn What Cost Per Click Means for PPC [PPC U]
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